Raven, Duck, or Chicken?
In my last article, I shared about a DJ who stated the following…
“all these self help gurus and people who make instructional videos and write books on any business do it for one reason…ti fill their pockets. if you doubt what i say, then name me ONE author, dvd producer, or instructional guru who did all the work and didnt fill their pockets.”
He decided to identify himself as DJ Raven in the comments section and when I asked him about the DJ Business Consulting services he offers…he responded with the following…
“dj’s get paid by their clients…dj 101…I give the knowledge I share with other dj’s for FREE!!! Maybe I should start charging? Thanks for the free business advice!!! No wonder you’re so successful! ~ hugs and kisses!”
But when I pointed out that his web site shows those services come with a price tag…he responded once again…
“I do not charge any member of our association, I do not charge any dj who wants to exchange ideas, I do not charge any member of any other association, and I wouldn’t even charge you!…If i spend one on one time exclusively with one individual in a learning that has been scheduled to last more than one hour for the sole purpose of education, and they are not a member of any association, I DO CHARGE! since we’re on the subject, send me your book for free, as well as any other material you sell…for free. If I can do it, I’m sure YOU CAN TOO! Maybe free information for all adja members? all snap members? all name members? If I can share mine, why can’t you?” (emphasis added)
The question was…
Why are you charging to help “other” DJs?
Don’t you care about helping them too?”
Instead of answering…he challenged me to give away my book for free or offer refunds to DJs in the ADJA who had bought my book all the while acting more and more like another form of fowl.
I found myself wondering what could possibly be so hard about such a simple question that it would cause a Raven to Duck and run like a Chicken?
This double standard in our indsutry that says if you truly “care” about helping the industry then your information and time should be given away for FREE (but he can charge for his information if they are not a part of his local association) has become a stumbling block for progress in our midst.
How long will information that costs money to produce and has value that can be measured in increased demand and profits for those that utilize it be mocked by our own brethren as “kool aid” that “won’t work in my market” while those that are sincerely making huge efforts to help our indsutry move onward and upward are cut down publicly because “they ONLY care about lining their own pockets”?
When will Ravens quit Ducking and running like Chickens and instead stand up straight and bold and say “I charge DJs for my educational services because my time and information is worth it!” with no fear of reprisal for doing so?
I hope it will be sooner rather than later.