All-too-common statements that hold us back from achieving SUCCESS

Ra-Mu The DJ Strikes Again!

Ra-Mu (rhymes with Ragu or Shamu) The DJ is back at it again.

I recently was guilty of inadvertently starting a firestorm on a popular “chat” site for DJs after I posted some critical feedback for DJ Ra-Mu on his one of his YouTube videos. The reason why I felt compelled to give him a “critique” was because I had been hearing reports about him disrupting local DJ association meetings in his area by publicly challenging the local group’s president (who is serving as a volunteer), Luke Renchan, to a “spin-off” at an upcoming association meeting. Why? To determine who really is “the best DJ” in the Boston marketplace. I decided to show Ra-Mu that one’s MC skills carries more weight and value in today’s marketplace than mixing skills do and so I opted to post my thoughts on the caliber of his MC skills as presented in one of his many YouTube videos. Now…I should also point out…that I opted to post my thoughts there specifically because Ra-Mu would have complete control over the conversation. If he wanted to engage me, he could. If he wanted to delete my comments and block me from posting on his videos ever again…he could do that as well. The choice was entirely his.

Someone else picked up on our “conversation” and posted it on a popular “chat” site for DJs and soon the fire had been ignited. The funny part was seeing how many DJs thought I was wrong to post my comments on his video when they completely overlooked that he could have deleted my comments at any time. But clearly it became evident to all that Ra-Mu was enjoying the attention.

Ra-Mu soon challenged me to a “spin off” and an “MC off” (whatever that is?) on stage at the Mobile Beat Show in Las Vegas and he even posted “press releases” announcing his challenge, promising that he would only try to match my rates after he beat me in the challenge. I posted my own press release agreeing to his challenge and vowing to let him win as it would be clearly more entertaining to watch him try to book a wedding at 3-4 times his going rate than it would be to watch a fake competition in front of a fake crowd for a fake title.

What DJ Ra-Mu was failing to see was that he had already conceded that Luke was a better entertainer than he was…because he was pricing himself much cheaper than Luke and then he was throwing in lighting and LED video screens for free. We all know those things aren’t really free, right? Throwing them in just means that the DJ’s fee is actually much lower than the final “package” price.

I’m sure DJ Ra-Mu is a good DJ for his price range…but the fact that he obsesses over proving that he is “the best” by challenging Luke (or myself) clearly displays how badly he needs to prove it…to himself.

So imagine my surprise (or lack thereof) when I found this recently posted press release…

Rhode Island Wedding DJ Ra-Mu And The Crew Offers Luke Renchan Jr (Lukes DJ Service) DJ Lessons

Don’t be fooled…this is more than just an attempt to talk trash about a competitor…this is also an attempt on Ra-Mu’s part to attract any search engine traffic by bride’s who are trying to find Luke. Clearly…if DJ Ra-Mu were all that and a bag of chips…he’d have more new brides calling him than he can handle (which would also mean he could easily raise his rates to Luke’s level or even above Luke’s level) and he’d have no need to try and siphon off brides who are searching for Luke and not him. And yet…that is exactly what he is doing.

He even goes so far as to include a YouTube video link in the press release to demonstrate just how qualified he is to “teach” Luke. Here is the video in question…

He mixes from “Another One Bites The Dust” by Queen into “Good Times” by Chic pretty seamlessly…so he does have some mixing skills. At 2:20 he does a vocal promo for “some Madonna on the way” and then he begins his transition from “Good Times” into “That’s The Way (I Like It)” by KC & The Sunshine Band which can be heard starting at 2:27 and the two songs run together until about 2:40. They don’t play over each other very well and the mix sounds like it went on far too long. “Good Times” should have clearly been faded out much more quickly to give “That’s The Way (I Like It)” more presence. Now…his dance floor didn’t clear…nobody stopped dancing…so mission accomplished. But…I’d have to give DJ Ra-Mu a B+ grade at best on the mixes he was so proud of–that he featured them in his press release.

So what’s the lesson here?

For DJs…the lesson should be that when we focus on continuously improving our own skills…we won’t need to waste any time or energy on our competitors. A truly successful entertainer doesn’t need to shout about how great he or she is (or put their picture on the cover of Time magazine)…their clients will do more than enough shouting for them. And if the phone ain’t ringing on Monday morning…try examining what you need to do to fix it…instead of trying to horn in one someone else’s achievements with fake press releases designed to cherry pick brides who still have no idea who you are yet.

For Bride’s…the lesson should be fairly obvious. Look at who is making the challenges…and look at who is being challenged. 9 times out of 10…the one being challenged is already the better option…that’s why they are being challenged and that’s why their clients are being targeted by the challenger.

And finally…for DJ Ra-Mu…maybe it’s time to grow up and act like a real professional. Most of us got our success the old fashioned way…we earned it. Maybe you should give it a try.

8 Responses to Ra-Mu The DJ Strikes Again!

  • Great blog post Peter! I can relate to where Ramu’s attitude is coming from. Early on starting our company, my wife and I thought we would have a big edge over other wedding djs in our market because we could both mix very well. (We have a strong background djing in clubs in Portland and at rave parties) We would soon find out this dos not mean a hill of beans to the majority of brides out there. These days when we do our sales meetings our primary focus is showing them how interested we are in getting to know them & how this can open creative doors that will make their wedding unique and personalized. The music part of it is the last thing we talk about & we just “might” mention that we have great mixing skills. It rarely ever comes up anymore and they usually are treated to a “surprise bonus” when we get to the dancing part of their reception.

  • Your final statement, Peter, truly speaks to the issue at hand…
    “And finally…for DJ Ra-Mu…maybe it’s time to grow up and act like a real professional. Most of us got our success the old fashioned way…we earned it. Maybe you should give it a try.”

    It is certainly a matter of Professionalism (or in this case, the lack there of) and how this type of ridiculous, pompous behavior feeds into the low public perception that our industry is about Music and nothing more.

    I was present at the SNAP DJ Meeting in which Ra-Mu made his first public challenge to SNAP President Luke Renchan, which Luke, a consummate professional, respectfully declined. At that same meeting (I was taking detailed typed notes) Ra-Mu also stated that he needs to have several drinks while performing “in order to loosen up and do his best job”. It began a debate regarding professional behavior while performing.

    I, as a Professional Mobile Entertainer and Entertainment Director, do NOT wish to ever be lumped into the same category with the type of DJ, who referring to himself as THE BEST, has to be liquored up to perform. Unfortunately, to the general public, the greater perception is that a DJ is a only button pushing music supplying DJ; and that we are a commodity ~ All The Same. Thank goodness, Peter, that you are on a successful campaign to educate the public and raise their awareness about Mobile Entertainers – and the W.E.D. Guild certainly provides credentialing to separate The True Professionals from the drinking, hyped up, boastful rooster who will never be in the same category!

  • Our industry suffers from ego driven DJs. I appreciate DJ/MCs that try to educate the public about our industry. Unfortunately we have DJs that put our industry in a bad light. If you are a wedding DJ/MC your transitions go from 60’s, 70’s, 80’s to todays GAGA and Black Eyed Peas. Beat-matching is the least of your worries. The Grand Entrance, 1st Dance, dinner interaction etc. is the best part of being a wedding DJ…not the music…it is secondary in my opinion.

    To be honest I am surprised that Peter gave this guy any kind of juice, (publicity). Although I have never met Peter… I am a fan. Anyone that can command 5k a wedding without lighting or video will earn my respect.

    The word professional gets thrown around tons in our industry. A true professional will not eat or drink at there event. Most of us are making thousands of dollars and should refrain from consuming food/ alcohol at our events.

    Last thought… who plays Good Times anymore? LOL

  • Just because he mixes and scratches doesn’t make him a better DJ. That image truly haunts me… tell someone you are a “DJ” and watch (the visual) response; they put their hand down and move back and forth as if they were scratching a record… Not everyone is a club DJ and pretends to act like they are still in high school to find friends!
    Peter, I’m not sure why you even attempted to get down to this guys level. This only berates you and what you stand for. As for the music selections; he knows a couple of older songs, wow, isn’t he the greatest!

  • Peter- glad I found the new site.

    MistaBone- I think it was very shrewd on Peter’s part. Ra-Mu is using press releases to show up on Google searches for other DJ’s. Peter is not attacking him. He is simply returning service. Bride’s looking for Luke have every right to know why Ra-Mu pops up whenever they search for Luke. Peter’s critiques are worth their weight in gold, so Ra-Mu should honestly consider himself fortunate to get feedback he can use to improve himself. I may issue a press release attacking Peter so I can get feedback on my reception. 🙂

  • From all the video I have seen of Ra-Mu he loves to say who he is to the audience over and over and over. Also who announces the songs titles like the old 70’s am radio jockeys did back in the day? Ra-Mu and the Crew.

  • If we all just ignore RaMu, he will just go away and terrorize some other industry. Why do you think he left stand up comedy? He thrives on his name in the press and he’s getting a high out of reading this stuff. If he were a true professional, he wouldn’t be taking subcontracts from other companies at $100 a job… bottom line! He was calling me 10-30 times a day in some cases. I just ignored him… guess what, he’s gone! If we all ignore him, he WILL go away!! He needs this attention to survive. Stop giving it to him 🙂

  • I thought those mixes were on a scale of 1 -10 a 4 at best. The tempos were fairly consistent, but the keys were atrocious. How in the world can a DJ (I use the term loosely) like that call himself “THE BEST”, False advertising I say!! The crowd was dancing only because the tempo was fairly consistent NOT especially because they liked the selection!Plus what business does Ra-Mu have DRINKING at a clients event to “loosen up”? Peter I just caught on to you and you speak wise words for somebody so young. I have been a DJ for over 32 years, and I haven’t heard anything new like you in quite some time. In fact, I would venture to say that I have NEVER heard anyone like you. Keep up the quality of what you do, I will be following closely!

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