I Always Feel Like…Somebody’s Watching Us!
We live in a new world these days. Gone are the days of the Pony Express…reading breaking stories on the front page of a morning paper…or even looking for an update on the cable news scroll on the bottom of the screen. We now live in a YouTube world. What you do today can become news…and the latest viral video craze…mere moments after the events occur. I have been convinced that once brides can see…I mean really see…what most DJs offer as a “good” performance…their expectations…and their fears…about what they don’t want happening at their wedding…will cause a dramatic shift in the way they perceive us as professionals (or un-professionals for that matter) which could lead to one of two possible outcomes.
1. They will start looking for an alternative to hiring a “DJ” like a Band, an iPod, or dare-I-say maybe even a Wedding Entertainment Director™ .
2. They will start actively seeking verification via uncut video and iron-clad referrences to confirm the true level of skill, talent, and polish an entertainer possesses before hiring them…and they will gladly pay MORE for the best qualified candidate as well.
We need to start recognizing that everything we say and DO at a wedding will most likely be captured on someone’s flip video recorder and could very easily wind up on YouTube…like the following shocking example.
His DJ sign is proudly displayed. I wonder how much longer he and his…ahem…lady friend…will be in business?
If you have been feeling like someone has been watching you lately…just remember what Kurt Cobain said…
“Just because you’re paranoid…don’t mean they’re not after you.”